Sports Bar
Your calendar is already written. It's called the schedule.
RevThread plans against the fixtures that decide which nights are worth staffing.
What this business is actually like
A sports bar has something almost no other business has: demand that is published months in advance. Big fixtures produce the year's best nights, and the gaps between them produce the worst. Almost nobody markets far enough ahead of a fixture to actually own it, because the schedule is obvious to everyone and acted on by nobody.
Worth knowing: Food margin is gross, not net — labour and rent come out of it. A 30% discount can wipe out the profit on a table entirely.
Where growth gets lost
Not generic marketing problems. The specific ways a sports bar business loses money it had already earned the right to.
Fixtures get promoted the day before
The night that could carry the month is announced on the morning of, competing with every other venue doing the same thing, to an audience that already made plans.
Nothing happens between the big nights
The quiet weeks are predictable and still arrive unaddressed, so the venue swings between overfull and empty with no attempt to smooth it.
What marketing costs before anyone has sold anything
These are the ranges businesses are quoted when each piece is bought separately. Turn a line off to see what the stack looks like without it.
And then the advertising itself
- Cost per click
- $2.05
- Cost per lead
- $31
Median US search advertising for Restaurants & Food, the published category this business sits in — against an all-industry median of $67 per lead. Your market and competition move this considerably.
Then there are the hours every week spent briefing, reviewing and chasing it. And after all of it, the owner is still the one coordinating the marketing.
What actually convinces your customer
In order. This is what RevThread leads with for a sports bar, and it is not the same order as the business next door.
- 01Food photography
- 02Star rating with review count
- 03Signature dishes
- 04Atmosphere
- 05Location and hours
What changes
- Big fixtures promoted while people are still making plans
- The quiet weeks between events given a reason to exist
- A calendar built from the schedule instead of from memory
The parts of RevThread that matter here
Weekly plan
Lays the week out across the channels you actually run, with the next action already filled in.
Marketing Director
Decides what the business should be promoting this week, and why, based on the goal you set and what has already worked.
Content Lab
Writes posts, captions and creative in your voice, ready to review rather than start from a blank page.
Scheduling and publishing
Once connectedOnce your Facebook or Instagram account is connected, approved posts go out on a consistent cadence instead of in bursts.
Campaign planning
You approve itBuilds the campaign — objective, audience, budget shape and the creative to run — so what you launch is a decision, not a guess.
See what RevThread would do for your sports bar
Tell us about the business and we'll look at it properly — what you're running now, what the numbers on this page look like in your market, and whether this is a fit.