Sector
Fitness & Wellness
Acquisition is seasonal and retention is everything — a member who leaves in month three never paid for themselves.
The businesses below share that shape and diverge on nearly everything else. Each has its own page because each has its own economics — different ticket, different decision window, different reason customers say no.
Fitness & Wellness industries
Gym
The whole year gets decided in six weeks
CrossFit / Functional
The marketing filters out the people you want
Yoga / Pilates Studio
Attendance drops long before the membership does
Personal Trainer / Coach
Marketing time and earning time are the same hours
Martial Arts / MMA
The marketing speaks to the student, not the buyer
Spa / Wellness
Gift recipients arrive once and are never contacted again
Run something else?
There are 74 industries with their own strategy.
