Burgers
Everyone within three miles already knows what a burger is.
RevThread markets the thing that makes yours worth the drive past two others.
What this business is actually like
Burgers are a category with no explanation problem and a severe differentiation problem. Customers are not deciding whether to eat a burger, they are deciding which one, usually within a small radius and within about ninety seconds. Craft, value and specificity are the only levers that move that decision.
Worth knowing: Food margin is gross, not net — labour and rent come out of it. A 30% discount can wipe out the profit on a table entirely.
Where growth gets lost
Not generic marketing problems. The specific ways a burgers business loses money it had already earned the right to.
You are competing against chains with a national budget
The comparison is not the independent down the road, it is a brand spending more on a single market than you make in a year. Matching their format is the losing move.
Value gets confused with discounting
The instinct when volume dips is to cut the price, in a category where the margin is already tight and the customer is already price-aware. It moves covers without moving profit.
What marketing costs before anyone has sold anything
These are the ranges businesses are quoted when each piece is bought separately. Turn a line off to see what the stack looks like without it.
And then the advertising itself
- Cost per click
- $2.05
- Cost per lead
- $31
Median US search advertising for Restaurants & Food, the published category this business sits in — against an all-industry median of $67 per lead. Your market and competition move this considerably.
Then there are the hours every week spent briefing, reviewing and chasing it. And after all of it, the owner is still the one coordinating the marketing.
What actually convinces your customer
In order. This is what RevThread leads with for a burgers, and it is not the same order as the business next door.
- 01Food photography
- 02Star rating with review count
- 03Signature dishes
- 04Atmosphere
- 05Location and hours
What changes
- A specific reason to choose you, repeated until it lands
- Value communicated without cutting into a thin margin
- Local demand captured at the moment of decision
The parts of RevThread that matter here
Marketing Director
Decides what the business should be promoting this week, and why, based on the goal you set and what has already worked.
Content Lab
Writes posts, captions and creative in your voice, ready to review rather than start from a blank page.
Scheduling and publishing
Once connectedOnce your Facebook or Instagram account is connected, approved posts go out on a consistent cadence instead of in bursts.
Campaign planning
You approve itBuilds the campaign — objective, audience, budget shape and the creative to run — so what you launch is a decision, not a guess.
Learning loop
Feeds approvals, edits and results back in, so next week's plan reflects what actually happened.
See what RevThread would do for your burgers
Tell us about the business and we'll look at it properly — what you're running now, what the numbers on this page look like in your market, and whether this is a fit.