Bar / Pub
Nobody plans a Tuesday. Somebody has to give them a reason.
RevThread builds the reasons, and puts them out far enough ahead to work.
What this business is actually like
A bar sells occasions and atmosphere, and its worst nights are entirely predictable. The trade is driven by groups deciding where to go rather than individuals, and by whether anything is happening. A venue with nothing on competes purely on convenience, which is the weakest position available.
Worth knowing: Food margin is gross, not net — labour and rent come out of it. A 30% discount can wipe out the profit on a table entirely.
Where growth gets lost
Not generic marketing problems. The specific ways a bar / pub business loses money it had already earned the right to.
Events are announced too late to attend
Something is on Thursday and it gets posted Thursday afternoon. Groups make plans days ahead, so the promotion arrives after the decision it was meant to influence.
Quiet nights are treated as weather
The same nights underperform every week and are accepted as a fact of the business rather than the fixable, predictable gap they are.
What marketing costs before anyone has sold anything
These are the ranges businesses are quoted when each piece is bought separately. Turn a line off to see what the stack looks like without it.
And then the advertising itself
- Cost per click
- $2.05
- Cost per lead
- $31
Median US search advertising for Restaurants & Food, the published category this business sits in — against an all-industry median of $67 per lead. Your market and competition move this considerably.
Then there are the hours every week spent briefing, reviewing and chasing it. And after all of it, the owner is still the one coordinating the marketing.
What actually convinces your customer
In order. This is what RevThread leads with for a bar / pub, and it is not the same order as the business next door.
- 01Food photography
- 02Star rating with review count
- 03Signature dishes
- 04Atmosphere
- 05Location and hours
What changes
- Events promoted while groups are still deciding
- Weak nights given something to be
- A visible reason to choose this venue over the nearest one
The parts of RevThread that matter here
Weekly plan
Lays the week out across the channels you actually run, with the next action already filled in.
Marketing Director
Decides what the business should be promoting this week, and why, based on the goal you set and what has already worked.
Content Lab
Writes posts, captions and creative in your voice, ready to review rather than start from a blank page.
Scheduling and publishing
Once connectedOnce your Facebook or Instagram account is connected, approved posts go out on a consistent cadence instead of in bursts.
Reviews
Once connectedSurfaces new reviews and drafts replies that sound like you, so responses stop sliding by a week.
See what RevThread would do for your bar / pub
Tell us about the business and we'll look at it properly — what you're running now, what the numbers on this page look like in your market, and whether this is a fit.