Electrical
Safety is the sale. It's also the claim you can't make loosely.
RevThread markets electrical work on credibility, without inventing credentials.
What this business is actually like
Electrical work is bought on trust and licensing more than on price, because the downside of getting it wrong is severe and the customer knows they cannot assess the work themselves. That makes verifiable credentials the centre of the marketing, and it makes unsupported safety and qualification claims genuinely risky rather than merely aggressive.
Worth knowing: Discounting the call-out attracts price shoppers and fills the route with low-value work that blocks profitable jobs.
Where growth gets lost
Not generic marketing problems. The specific ways a electrical business loses money it had already earned the right to.
Customers cannot evaluate the work, so they evaluate everything else
Nobody inspects the wiring afterwards. They judge the van, the reviews, the paperwork and how the quote was explained, which means the marketing is doing more of the selling than the workmanship is.
Small jobs and project work need different pursuit
A socket replacement and a full rewire come from different customers with different timelines, and a single message aimed at both persuades neither.
What marketing costs before anyone has sold anything
These are the ranges businesses are quoted when each piece is bought separately. Turn a line off to see what the stack looks like without it.
And then the advertising itself
- Cost per click
- $8.33
- Cost per lead
- $91
Median US search advertising for Home & Home Improvement, the published category this business sits in — against an all-industry median of $67 per lead. Your market and competition move this considerably.
Then there are the hours every week spent briefing, reviewing and chasing it. And after all of it, the owner is still the one coordinating the marketing.
What actually convinces your customer
In order. This is what RevThread leads with for a electrical, and it is not the same order as the business next door.
- 01Licensing and insurance where verified
- 02Safety and compliance
- 03Reviews naming the job type
- 04Service area
- 05Photos of completed work
What changes
- Credibility built on what can actually be verified
- Project work pursued apart from callout work
- Reviews describing real jobs put to work
The parts of RevThread that matter here
Marketing Director
Decides what the business should be promoting this week, and why, based on the goal you set and what has already worked.
Campaign planning
You approve itBuilds the campaign — objective, audience, budget shape and the creative to run — so what you launch is a decision, not a guess.
Reviews
Once connectedSurfaces new reviews and drafts replies that sound like you, so responses stop sliding by a week.
Content Lab
Writes posts, captions and creative in your voice, ready to review rather than start from a blank page.
Landing pages
Builds the page a campaign points at, so the click lands somewhere built for the offer.
See what RevThread would do for your electrical
Tell us about the business and we'll look at it properly — what you're running now, what the numbers on this page look like in your market, and whether this is a fit.