General Contractor / Remodeling
Estimates are free. Producing them isn't.
RevThread brings in projects that fit, so the week isn't spent quoting work you'd decline.
What this business is actually like
Remodelling and general contracting have the longest decision cycle and the highest ticket in the trades, and an estimate is genuinely expensive to produce. A lead that was never going to proceed still consumes a site visit, a takeoff and a proposal. Homeowners take weeks to decide, gather several quotes, and are choosing largely on evidence of similar completed work.
Worth knowing: Discounting the call-out attracts price shoppers and fills the route with low-value work that blocks profitable jobs.
Where growth gets lost
Not generic marketing problems. The specific ways a general contractor / remodeling business loses money it had already earned the right to.
Unqualified estimates are the biggest hidden cost
Site visits and proposals for projects with no budget, no timeline or no decision-maker consume the week and never appear as a marketing cost, because nobody counts them as one.
Finished work is the strongest proof and the least used
A completed project is the most persuasive thing the business owns. It usually ends up as a few phone photos in a folder, if it is captured at all.
Design consultations given free to people with no budget
Design consultations given free to people with no budget. It is the kind of loss that never shows up as a bad month — the spend still goes out, the phone-call click or estimate request still gets counted, and nothing tells you the money went to the wrong place.
Cheap leads that consume the owner's estimating capacity
Cheap leads that consume the owner's estimating capacity. It is the kind of loss that never shows up as a bad month — the spend still goes out, the phone-call click or estimate request still gets counted, and nothing tells you the money went to the wrong place.
What marketing costs before anyone has sold anything
These are the ranges businesses are quoted when each piece is bought separately. Turn a line off to see what the stack looks like without it.
And then the advertising itself
- Cost per click
- $8.33
- Cost per lead
- $91
Median US search advertising for Home & Home Improvement, the published category this business sits in — against an all-industry median of $67 per lead. Your market and competition move this considerably.
Then there are the hours every week spent briefing, reviewing and chasing it. And after all of it, the owner is still the one coordinating the marketing.
What actually convinces your customer
In order. This is what RevThread leads with for a general contractor / remodeling, and it is not the same order as the business next door.
- 01Portfolio of completed projects
- 02Licensing and insurance where verified
- 03Process and timeline expectations
- 04Budget-range transparency
- 05Client reviews naming project types
What changes
- Enquiries that arrive with scope, budget and timeline
- Completed projects turned into the argument for the next one
- Fewer estimates produced for work that was never going to happen
The parts of RevThread that matter here
Marketing Director
Decides what the business should be promoting this week, and why, based on the goal you set and what has already worked.
Campaign planning
You approve itBuilds the campaign — objective, audience, budget shape and the creative to run — so what you launch is a decision, not a guess.
Landing pages
Builds the page a campaign points at, so the click lands somewhere built for the offer.
Content Lab
Writes posts, captions and creative in your voice, ready to review rather than start from a blank page.
Reviews
Once connectedSurfaces new reviews and drafts replies that sound like you, so responses stop sliding by a week.
See what RevThread would do for your general contractor / remodeling
Tell us about the business and we'll look at it properly — what you're running now, what the numbers on this page look like in your market, and whether this is a fit.