Fintech
Trust has to arrive before the product does.
RevThread markets fintech on credibility, within what compliance actually permits.
What this business is actually like
Fintech asks people to connect money to something new, which means credibility must be established before any feature matters. Regulatory constraints limit what can be claimed, and the categories with the highest advertising costs in local search are exactly these, so wasted reach is expensive. Buyers are also weighing switching costs that have nothing to do with your product's quality.
Worth knowing: Discounting the first term permanently lowers the lifetime value the acquisition cost was justified against.
Where growth gets lost
Not generic marketing problems. The specific ways a fintech business loses money it had already earned the right to.
The first question is whether you are safe, not whether you are good
Features are irrelevant until someone believes their money is secure with you. Most fintech marketing opens on the wrong question entirely.
Compliance limits the claims that would convert best
Returns, guarantees and comparative performance are the most persuasive statements available and the most tightly constrained.
What marketing costs before anyone has sold anything
These are the ranges businesses are quoted when each piece is bought separately. Turn a line off to see what the stack looks like without it.
And then the advertising itself
- Cost per click
- $5.87
- Cost per lead
- $94
Median US search advertising for Business Services, the published category this business sits in — against an all-industry median of $67 per lead. Your market and competition move this considerably.
Then there are the hours every week spent briefing, reviewing and chasing it. And after all of it, the owner is still the one coordinating the marketing.
What actually convinces your customer
In order. This is what RevThread leads with for a fintech, and it is not the same order as the business next door.
- 01The specific problem solved
- 02Integrations and fit
- 03Security and compliance where verified
- 04Named customers where permitted
- 05Pricing transparency
What changes
- Credibility established before the product argument begins
- Claims kept inside regulatory limits without going vague
- Switching friction addressed rather than ignored
The parts of RevThread that matter here
Marketing Director
Decides what the business should be promoting this week, and why, based on the goal you set and what has already worked.
Content Lab
Writes posts, captions and creative in your voice, ready to review rather than start from a blank page.
Landing pages
Builds the page a campaign points at, so the click lands somewhere built for the offer.
Campaign planning
You approve itBuilds the campaign — objective, audience, budget shape and the creative to run — so what you launch is a decision, not a guess.
Email
Once connectedDrafts campaign emails timed to what you are already promoting that week.
See what RevThread would do for your fintech
Tell us about the business and we'll look at it properly — what you're running now, what the numbers on this page look like in your market, and whether this is a fit.