Food Truck
Being good is not enough if nobody knows where you parked.
RevThread handles the part of the business that changes location every day.
What this business is actually like
A food truck has a marketing problem no restaurant has: the address is a variable. Every day the business must re-tell an audience where it is, and a following that does not know today's location is worth very little. Weather and events swing demand hard, and the schedule is the single most valuable piece of content the business produces.
Worth knowing: Food margin is gross, not net — labour and rent come out of it. A 30% discount can wipe out the profit on a table entirely.
Where growth gets lost
Not generic marketing problems. The specific ways a food truck business loses money it had already earned the right to.
Your location has to be republished every single day
A restaurant tells people where it is once. A truck has to do it daily, forever, and any day that gets missed is a day of trading to whoever wanders past.
A following that does not convert is just a number
People follow the truck because they liked the food once. Turning that into someone actually driving to a car park on a Wednesday is a completely different job that mostly does not get done.
What marketing costs before anyone has sold anything
These are the ranges businesses are quoted when each piece is bought separately. Turn a line off to see what the stack looks like without it.
And then the advertising itself
- Cost per click
- $2.05
- Cost per lead
- $31
Median US search advertising for Restaurants & Food, the published category this business sits in — against an all-industry median of $67 per lead. Your market and competition move this considerably.
Then there are the hours every week spent briefing, reviewing and chasing it. And after all of it, the owner is still the one coordinating the marketing.
What actually convinces your customer
In order. This is what RevThread leads with for a food truck, and it is not the same order as the business next door.
- 01Food photography
- 02Star rating with review count
- 03Signature dishes
- 04Atmosphere
- 05Location and hours
What changes
- The schedule published consistently instead of when there is time
- Followers converted into people who actually turn up
- Events and pitches promoted ahead of the day
The parts of RevThread that matter here
Weekly plan
Lays the week out across the channels you actually run, with the next action already filled in.
Content Lab
Writes posts, captions and creative in your voice, ready to review rather than start from a blank page.
Scheduling and publishing
Once connectedOnce your Facebook or Instagram account is connected, approved posts go out on a consistent cadence instead of in bursts.
Marketing Director
Decides what the business should be promoting this week, and why, based on the goal you set and what has already worked.
Learning loop
Feeds approvals, edits and results back in, so next week's plan reflects what actually happened.
See what RevThread would do for your food truck
Tell us about the business and we'll look at it properly — what you're running now, what the numbers on this page look like in your market, and whether this is a fit.