Delete Your Data

This page explains exactly what RevThread stores when you connect a Facebook Page or Instagram account, how to delete it, and what happens after you ask. You can delete it yourself in a couple of clicks, or email us and we'll do it for you.

1. What We Hold From Facebook and Instagram

When your business connects Facebook or Instagram, we store:

• Comments and replies on your posts, including the replies sent from RevThread
• Anything held from your inboxes. RevThread doesn't ask Meta for messaging access, so there should be nothing here — deleting clears it either way.
• Page recommendations gathered before Meta removed them from its tools. We no longer collect these, and any we still hold are deleted with the rest.
• Activity notifications Facebook sends us when something happens on your Page — we keep a fingerprint of each one, not its contents, so the same event isn't handled twice
• What we learned from all of it — the patterns and performance notes RevThread builds from your Facebook and Instagram activity
• The connection itself — your Page name, your Instagram username, which permissions you granted, and the access keys that let us act on your behalf. The keys are encrypted.

Our Privacy Policy sets out the same list in more detail, along with what we deliberately don't collect and who else sees it.

2. Delete It Yourself

If you can sign in to RevThread, this is the fastest way and it happens immediately:

1. Sign in and go to Settings → Channels
2. Find Facebook and Instagram data
3. Choose Delete my Facebook and Instagram data and type the confirmation word

Everything listed above is removed for your business, the stored access keys are destroyed, and we tell Facebook to end our access. You'll get a confirmation code on screen — keep it if you ever need to refer to the request.

Only an account owner sees this action, because the data belongs to the business rather than to any one person who happened to connect it.

3. Ask Us To Delete It

If you can't sign in — you've left the business, you never had a login, or the account is closed — email privacy@revthread.io with the subject Delete my Facebook and Instagram data and tell us:

• The business name
• The Facebook Page name (and the Instagram username, if there is one)
• Your connection to the business, so we know who we're speaking to

We'll reply within 5 business days to confirm we found the account, and complete the deletion within 30 days — and in no case later than 120 days. If we can't match your request to an account, we'll tell you that instead of quietly closing it.

One thing we won't do: delete a business's data on the word of someone we can't place. If the request doesn't come from the account owner, we'll check with them first. That's a protection for you as much as for them.

4. Disconnecting Is Not Deleting

These are two different requests and we treat them differently, on purpose.

• Disconnect means “stop acting on my behalf”. We end our access at Facebook and destroy the stored keys, and your comment history stays in RevThread — it's your business record, and you may reconnect tomorrow.
• Delete means “forget me”. Everything in section 1 goes.

Removing RevThread from Facebook's side ends our access but does not delete what we already hold. If you want it gone, use section 2 or 3.

5. What Survives, and Why

Deleting your Facebook and Instagram data does not touch:

• Your Google Business Profile reviews and replies — a different connection, deleted separately
• Your RevThread account, your business details, and the content you created here — posts, campaigns, images and plans
• Your record of your own work: the ids of the posts we published for you, the like, comment and share counts collected for them, and your advertising records. That is your business's history of what it did, and it goes when you close your RevThread account.
• Anything already published on Facebook or Instagram. Those posts live on Meta, not with us, so delete them there.

To close your RevThread account entirely, email privacy@revthread.io. Account deletion is covered in our Privacy Policy.

6. Ending Our Access at Facebook

Deleting from inside RevThread already ends our access, so this step is optional. If you want to check it yourself, look under Business settings → Integrations → Connected apps in your Meta Business account and remove RevThread there.

That is the right place for a business connection. If you connected as an individual rather than through a business account, you'll find RevThread under Settings & privacy → Settings → Apps and websites on your personal Facebook profile instead.

7. Questions

Email privacy@revthread.io and a person will answer. If you already made a request, quote the confirmation code and we'll pick it up from there.